by Heather Stewart

Hi!

I'm a Communication Design graduate from the Glasgow School of Art. Focusing on branding and identity in my final year, I am driven by my curiosity and creativity. I love to illustrate and utilise this in my design work to create identities that feel friendly and memorable.

Better Burger

Proworks Bottle

Ap-peeling Fruit Stickers

Better late than never

Mind & Melody

RingRing

Here's what I can do:

Better Burger - a brief from Moving Brands to design from themes picked out of a hat: lab grown meat and taoism.In an identity brief given by Moving Brands this began with a workshop where we were given a random philosophy and industry to create an unusual brand identity. I was given lab grown meat and Taoism. So I designed an identity for a food truck that can travel around and introduce more people to lab grown meat. As lab grown meat is still very new and people may be wary of it I focused on very friendly and playful branding. Although the meat is made in a new way, the burgers still taste the same way we all know and love - therefore there was a lot of influence from 50s diners for example with the red colour of the iconic booth seats.

This project came from the weekly prompt that was ‘design a product that would help someone navigate a tricky social situation’.I was thinking about what tricky or awkward social situations I have been in myself and wished I had an easier escape. I had the idea when I remembered a time whilst waiting for the train a man sat next to me and started asking lots of personal questions even though I was on my phone trying to look busy. I felt uncomfortable so in the end lied and said I need to go get my ticket now and walked away.What if therewas no easy way out like that – then I had the idea of faking a phone call. Activated by a ring.