My Proworks Bottles

I was given an amazing opportunity to turn my bottle design into a reality with ProWorks. After drawing mock-ups, I then was given a template and guidelines which I took into photoshop and refined the design - making sure the quality was high for print and the pattern aligned. I chose a simple yet eye-catching design for a bottle that would be something I would want to use (and did)!

The company later decided to do a giveaway for these bottles which I was tasked with designing the post and posting this on social media. My first step was designing the layout - I decided to make the word 'giveaway' the focus alongside the bottles which would grab people's attention. I matched the design by using the same pencil-like brush and repeated the eyes to give it harmony.So the post's caption was clear to viewers I kept it simple and at the top stated that it was a giveaway and what they could win (as shown with the high qaulity images in the post itself). Buzz words were also capitalised such as 'win' to emphasise the giveaway if they skimmed over the text.The post ended up performing very well in a short time, with the entry requirements being to share with friends and post on your story. Therefore it got a lot of engagement, and hundreds of people were interested in getting their hands on the bottle. It was also a good experience to learn more about what makes a good social media post such being that an attactive design and clear instructions make people interested (not to mention free things)!

This was a brief from GSA, to create a new rewards system. I got the idea to create the award for patience when waiting for bananas to ripen, as my friend had recently made banana pancakes and I wanted to make some myself but had no overripe bananas to do so. My only choice was to wait for them to become sweetest and overripe.The colours of each stage I am thinking of corresponding to a badge or sticker to colour match it so you know when you gained the award.The reward system is recognising the patience and willpower people have when waiting for a banana to become overripe so it is at its sweetest to bake with and use in a recipe.My final outcome was banana characters and animals that are standing next to letters and they spell out ‘ap-peeling’. The small size of the fruit sticker was something I had to take into account as too much on the sticker would be too hard to read and cluttered. Colour was decided to be the colour the banana would change at the different stages of ripeness and when you can colour match that to the banana (hence why the white border is slightly inside surrounded by the colour). When it matches you can take it off and stick it wherever they want and eventually it will spell out the intended word.To further progress this project I would have liked the create many different words they would spell out and it would be more exciting and enticing to get as it is not the same word again and again.

Development

Some sketches showing my ideas for shapes of the fruit stickers being more creative and brainstorming how they might look. After researching symbols of patience for example there is a camel which I included in one. An hourglass also but that felt too ominous. The loading bar got good feedback as well as the banana sketch ones although I thought these were too obvious.I went and developed this theme further however and decided to make the bananas characters with costumes to make it more fun and unique. On the right is one of the first designs of a banana cheerleader. I tried adding words to the stickers depending on the characters going round the border. However after crating a few in different styles and fonts I realised it looked to cluttered and hard to read on the small size of a fruit sticker.